Patients Need Ways to Pay. Practices Need Better
Payment Pathways.
I help healthcare, dental, and veterinary practices build patient affordability strategies and money-conversation workflows that give patients clear, appropriate ways to pay — while helping practices create consistent processes aligned with regulatory requirements.
The Money Conversation Is a Business System.
PATIENT AFFORDABILITY
Understand the financial reality of the patients you serve and design an affordability strategy that supports access, choice, and the practice.
Patient affordability isn't a financing product. It's a strategy — connecting the patient's financial reality with payment pathways, operational workflow, and regulatory requirements.
Done well, it creates greater clarity for patients, stronger consistency for practices, and a more responsible payment ecosystem.
MONEY-CONVERSATION WORKFLOW
Define when, how, and by whom payment options are introduced, discussed, and documented — creating a consistent process for both patients and teams.
REGULATORY ALIGNMENT
Build the policies, disclosures, documentation, and operational guardrails needed to support patient payment conversations within applicable regulatory requirements.
Why Work With Nancy
More than 25 years as a founder, CEO, lender, and strategist working across healthcare finance, patient lending, portfolio performance, patient affordability, and business growth.
Nancy Kay Coy has founded, built, led, and advised companies across healthcare finance, patient affordability, portfolio performance, and business strategy. Her perspective comes from having sat in the founder's chair, the CEO's seat, the lender's seat, and inside practices — giving her a practical understanding of how financial decisions, operational workflows, and patient conversations affect everyone involved.
Experience Behind the Strategy
25+ Years
Healthcare finance, patient lending, portfolio performance, affordability strategy, and business leadership.
Founder & CEO
Founded, funded, built, and led companies through growth, change, capital formation,
and acquisition.
Author & Speaker
Creator of Stop Selling Dammit and host of Inside the Business with Nancy Kay Coy, with a focus on patient affordability, payment workflows, leadership, and better business conversations.
Stop Selling Dammit
Better outcomes begin with better conversations.
Stop Selling Dammit is the philosophy behind how I approach business, leadership, and the money conversation.
People don't want to be pushed toward a decision. They want to understand their options, feel heard, and have the clarity they need to make the decision that's right for them.
The same principle applies whether you're helping a patient navigate how to pay for care, leading a team, serving a customer, or growing a company.
Stop selling. Start solving.
Let’s Talk
Hello@nancykaycoy.com
Reach out
Whether you’re looking to strengthen patient affordability, improve your money-conversation workflow, explore a speaking engagement, or discuss a business challenge, I’d love to hear from you.
Email Nancy
hello@nancykaycoy.com